Espresso Academy is, above all, a group of trainers with a great passion for coffee, and with great knowledge developed with years of experience on the field.

Since 2009 we have followed many project as coffee business consultants all over the world, from specialty coffee shop in Germany, to Italian coffee shop chain in Middle East to roastery in South East Asia and United States.

An expert is someone who has made (and seen) a lot of mistakes in a very narrow field

For this reason, when you sign a consultancy contract, you acquire experience and competence

  • Many mistakes are avoided, and therefore…

  • … You save a lot of money

But the world of coffee business, from the plantation to the coffee shop is very vast, a single person cannot know everything. This is why Espresso Academy is a group of consultants, each with their own skills.

Gabriele Cortopassi

business consultant for the opening of coffee shops and chains, blogger, author and trainer in the coffee and business field.

Simone Celli

head bartender. Training consultant, coffee counter layout, menu setting.


Robert Brink

consultant for the areas: green coffee, roasting, development of blends and new products, sensory evaluation of single origins and blends

Marco Cremonese

consultant for the construction of roasting plants, even on a large scale, one of the leading European roasting specialists.

Espresso Academy, with over 15 years of worldwide activity and 17 offices worldwide, is also a center of relationships and collaborations with companies, other specialists and operators working all over the world.

How much does a consultation with Espresso Academy cost?

Less than you might think. Naturally, the fees can vary.
From €40 per hour for support in evaluating the feasibility of a project and the drafting of an initial financial analysis (this phase can also be followed via video call) up to €350 per day in case of trips during  the operational/start up phase.


Contact us to evaluate your project together and how we can support it.


New Coffee Shop or Coffee Shop Chain Business consultant: 

You are evaluating the opening of a new coffee shop, a commercial or an artisanal one? Are you projecting the concept for the opening of a chain of coffee shops?

We can support you in the whole coffee shop start up consulting approach. From the evaluation of the possible target and the location, to the opening of the Coffee Shop itself. Step by step your project will become a successful coffee business. Our team will follow you from the Business Plan to the menu building, from the food cost analysis to the ergonomic design of your coffee shop to have the best workflow. 

Need to train your staff? We have more than ten years of experience in barista training in our school and all over the world. Once opened we will help you in your daily routine to perfectly organize your business and we can follow you during the first period with marketing strategies and quality check.

Are you away from Italy? No problem, we follow projects as coffee business consultants from Jordan to Malaysia to Lebanon!


Already Existing Coffee Business Consulting:

You are already managing a coffee shop or a chain of? Do you want to improve your business? Are you not really satisfied? Are you considering some evolution of the market that you could follow?

We will evaluate together your coffee business finding the strengths and weaknesses of it. Location, menu, marketing, communication, does they fit your potential target? A honest quality check of your offer will help to see how to give your business new possibilities and new horizonts. From new menu building to professional staff training, workflow design and marketing strategies to identify solutions and carry out the strategies until the break-even and the desired results are reached.

Roasting Company Consultant:

The start up of a coffee roasting company from the first step is a complicate matter involving a lot of knowledge.

For projects alike we start with the evaluation of the reference market, the target and the business plan based on market analysis and budget. 

Then we will follow your project from the building of the right roasting plant, with support of our partners companies till the branding and packaging of your roastery. We will help you in green coffee consulting, and thanks to our partners as farmers and importers we can help you to find the best green coffee with the best price.  Also, we can help you in coffee blend consulting. Once opened we will continue to follow you with quality check and commercial strategies.

How we Work:

The Espresso Academy consultancy team is experienced and able to follow the best workflow for the best results and the lowest costs. The steps are few and effective.


  • Initial evaluation of the project also through conference call
  • Evaluation of the location (in case of coffee shops we can do a lot with Google Street View) and of the related target.
  • Definition of the goals and of the steps. 
  • Timing and goals of all the steps, price quotation of each step
  • Start of the operative part 
  • Periodical meetings to evaluate feedbacks and results


Our Past project

The projects we have been entrusted with are various. From the training for the employees of a chain cafes in China and Hungary to the consulting for the start up of a new coffee roasting plant in Serbia and Lebanon and the creation, from the first step, of a chain of kiosks in the Gulf Countries... among these projects: 

  • We have followed the start up of a chain of coffee kiosks in Qatar. We started from the design of the kiosk, deciding in accordance with the property the menu in relation with the location, the style of the kiosk, the philosophy and the equipment, and thinking about the format of the subsequent franchise development.
  • In these months we are giving technical advice to a company in Saudi Arabia opening a chain of caffetterie with a special interest in the quality of their product, we’ve been working on creating a fresh concept where coffee is the main actor and efficiency behind the counter is the key to good service. Looking for the ergonomic design of the workspace and finding the adequate equipment to get the best out of each type of coffee preparation!
  • In Egypt we are giving consultancy to a new capsules company that’s trying to bring the single origin experience to the regular capsule drinker, this means in the last days we’ve been tasting, tasting and tasting!! Our work, in this case, starts from the selection of green beans and finding an appropriate roast profile for each one to make sure the machine will be able to extract all those great aromas.
    Once we’ve found our possible coffees it’s time to chose how to approach the public and introduce the concept of specialty coffee to our future coffee passionate.
  • In Germany we are following a Coffee Shop chain with more than twenty high sellings shops, training all the Barista to increase the quality and the consistency of all the coffee drinks served in the shops and trying to improve the efficency of their workflow behind the bar. And they are looking to introduce basic latte art patterns (Heart, Rosetta…) in their milk based drinks.
  • Our trainers have taken a trip to Nepal for a company called One House Solution to train their barista trainers and roasters to improve the quality of their work. Together with the owners and the roasters they’ve worked on developing different roast profiles with their coffee to understand the impact on the flavor of the final product. Our aim was to give the local roasters the skills they need to adapt their profile to satisfy their customers and to take full advantage of their Nepali green coffee.
  • In the USA, we follow the opening of a new Coffee Lab and Roastery in Cleeveland, Ohio helping our partner in setting up the roasting lab and finding the right roast profile for all their blends to achieve the flavour profile that satisfies the reference market.
  • After a few month of consulting our trainers team has taken a trip to Egypt to follow a brand new Coffee Roasting Company to set a quality standard to be consistently achieved in the espresso and turkish coffee blends.
  • In Bahrain we are following the opening of a new Coffee Shop focused on high quality coffee in a stylish atmosphere, right on the beach,  training the staff and setting up the standards for all the coffee drinks on the menu to help consistency and workflow. 


Contact us:

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