Open a successful coffee roastery could be a complicate matter that require a lot of skills and knowledge.

This is why the Coffee Roasting Consultancy of the Espresso Academy Team can help you from the first steps to the achievement of your goals. Thanks to our several years of experience in this field we can support you from the choice of the best green coffees to the final packaging, from the evaluation of the project till the success!

Let us go into details, in three main steps!

1st STEP

Evaluating the project.

Is your project to open a coffee roasting company, both a small artisanal roastery based on a specialty approach or a huge industrial coffee roasting plant

In every case is necessary to start with a careful evaluation of the idea, the project, the competitors, the target that we want to focus on, the costs related with the projects, the equipments and even packaging and communication in line with our project. Also will be essential to find out, evaluate and taste the most suitable green coffees both specialty or commercial. Then, for some companies, will be decisive to create our unique blends, made with coffees consistent, in quality and price, on the green coffee market. 

Complex choices and evaluations, which the Espresso Academy consultancy team performs in the first step, the analysis one, a phase that will give us fundamental answers, capable of lead the whole subsequent segments, the operational ones.

 From these evaluation we will prepare an effective business plan, the first brick of your successful brand.

Part of this steps are:

  • Evaluation of the project

  • Market Analysis

  • Budget 

  • Business plan



2nd STEP

From the project to the opening

Once we have found the right products for the right target, according to the business plan we start to design your Coffee Roastery finding the right spaces for storing the green beans, roasting, packing and storing of roasted coffee.

With support of Espresso Academy’s partners we could suggest and provide the right Roaster Machine for your business, the real heart of it, and all the equipment that you’ll need to start working from roasted been silos to packaging and label machine.

With a complete coffee bean consulting our team will help you in finding the best Green beans at the best price, that are available in your market to create the blends that fits for your reference market.

With our experience we could help you in creating the right blends, for espresso, filter or turkish coffee or suggest you how to roast some single origin coffee, also Specialty Coffee Grade, at their best.

Roasting Coffee is a real science and our team of trainers, that work since several years in Coffee Roasting Training, can help you to achieve all the knowledge that you will need to start roasting on your own, with the help of software like Artisan or Cropster.

A success of a business will pass also from a good branding and and the right packaging for your reference target.

  • Roasting plan

  • Chose of the right Roaster Machine and equippment

  • Green bean consultancy

  • Creating the blends

  • Coffee Roasting Training

  • Branding and Packaging


3rd STEP

Opening and first period support

When everything is ready, it’s time to roast and start selling the coffee on the market. Our team will help you in finding the right sales channels for your products and the right marketing strategies starting from the price of your roasted coffee.

Creating a right roasting routine will help in increasing the productivity of the roastery reducing the costs. 

Our team will help you in quality control of your blends and single origin to check the consistency of your roast troughout tasting session of your products. This allows you to adjust the parameters of your roasting to satisfy your customers.


  • Sales Channels

  • Marketing Strategies

  • Weekly routine

  • Quality check


Our Projects...

Coffee has always been my world and entrepreneurship has always been in my DNA.

When I started the Blend roasting coffee project I had already been running two cafes in Cairo for several years. Two places that mixed the tradition of Middle Eastern food with the international café.
By managing these places, I began to understand how selling coffee, however, required more and more skills and knowledge.

To acquire them I contacted Espresso Academy. Following their courses, an increasingly important project began to take shape and a few months later Blend Coffee was born, a roasting company that is becoming an important player on the Egyptian market.

The support of the Espresso Academy group has been fundamental in two aspects.

First, the choice of machines and equipment. We chose a 180kg machine, an important, industrial machine, which led to careful consideration of all the connected equipment, such as degassing silos for packaging plants.

Second: the choice of green coffees in relation to the blends we wanted to offer to our market and a general update of our roasting techniques. Our head roaster is indeed very experienced, but has a very traditional approach, based on the simple (albeit effective) evaluation of color. With Robert of Espresso Academy we have introduced elements such as the roasting profile, the measurement of humidity and the control of the weight loss during the roasting process. Analyzes that have also allowed us various economies of scale.

Islam G. Blend coffee New cairo, Egypt

I contacted Espresso Academy to improve specific technical aspects of my roasting business.

I have been doing this job for many years, and I think I can call myself an expert. However, you never stop learning, and I realized that my new roasting machine allowed me to interact with elements such as adjusting the air flow and the rotation speed of the drum, elements that I did not know how to manage.
In just three days, with Robert of Espresso Academy we have done this and much more. Working at a fast pace, in fact, we were also able to carry out various tests and cupping to review the blends that I proposed to my customers. We were able to find new suppliers for the green coffee I used, and rethink the roasting profiles.
In short, a few days and a low cost for a very complete company restyling!

Guido Caffèpuccino Frankfurt am Main Germany

Our journey in the coffee shop and restoration business began a long time ago, starting with a degree in Architecture and many years of designing coffee shops and restaurants from the base structure to the furniture. Our different experiences have led to a continuous increase in interest in coffee as a product which finally pushed us to plan a trip to Italy, the root of modern coffee culture. We booked a full week of courses at Espresso Academy, both because of their very positive reviews we found online and because the school is in Florence, an amazing city for an architect to visit! But what we found was a lot more than we hoped for: a great team of professional and available trainers, which eventually led us to thinking about starting a much more specific project: opening our own microroastery! Back in the States we started looking for locations and equipment, we decided to rely as much as possible on the advice of our friends at Espresso Academy, and with their help, especially thanks to the long distance consultancy of Robert and Marco, we were able to choose our roasting machine and other equipment and worked on an optimal installation. Finally it was time for Robert to join us in Cleveland. During his stay here we were able to optimize the machine that we selected, improving it where needed, bypassing some small defects it had and developing an efficient workflow for our roasting process. Then we focused on developing a well structured tasting panel and protocols to aid us in our quality control and development of our blends, so we could work together on reaching the flavor expectation of our local consumers and some of our main clients. Our roasting company “Ready Set” is now a growing reality even throughout the 2020 lockdown where we worked a lot on our online sales!

Molly A., Ready Set Coffee Cleveland USA

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