Best Seller
Coffee Shop Management Course
Your online Bar Manager course: location, food cost, business plan, and the latest coffee business trends!
99€ 135€ Your course with Espresso Academy quality!
Payment in three installments Espresso Academy Guarantee
Why choose us?
- We focus exclusively on coffee training — it's our specialty!
- Our trainers are in-house experts and always available to support you.
- We’re the only ones offering an IBC-accredited diploma and internationally recognized SCA certification.
- We don’t just do online courses — every year, over 1,300 students attend our in-person classes
Who is this course for?
- Planning to start a coffee shop, bar, or restaurant?
Our Venue Management Course guides you in choosing the perfect location, analyzing your market, and developing winning strategies to launch your business successfully. - Already running a business?
Learn how to identify growth opportunities, analyze your market, and implement winning strategies from calculating break-even points to selecting the perfect location. - Gain the skills you need to create a compelling business plan and successfully navigate the market. With practical insights, real-life case studies, and expert strategies, you'll be fully prepared to launch or enhance your coffee or hospitality business.
Is one of your loved ones a coffee enthusiast?
GIFT A COFFEE COURSE!
Do you have a coffee lover in your life? Surprise them with a barista online class from Espresso Academy!
They’ll be thrilled… and will talk even more about coffee! (But hey, maybe they’ll also make you a perfect cappuccino!)
Contact us with their name, and we’ll send a beautiful Gift Card!
What you will learn in the online coffee manager course
How to open your café or bar: Choosing the perfect location, market analysis, and initial strategies.
Understanding the market and selecting the right location for your venue
Conducting a thorough break-even analysis and managing your food cost effectively
Developing a solid and compelling business plan.
Successful strategies for communication and growth
Exploring different ways to effectively manage day-to-day operations, staff, and maintaining control over costs
Numerous practical case studies showcasing successful (and unsuccessful) bar concepts from around the world
Understanding global trends and innovative fundamentals for bar and restaurant management
Do you need more information?
The course trainers and our staff are at your disposal to answer any questions or to send you a free trial chapter. Contact us!
YOUR TRAINER FOR THIS COURSE
Gabriele Cortopassi
- Gabriele's journey in the hospitality industry began in 1989, working as a waiter, bartender, manager, and entrepreneur. In 2008, he founded Espresso Academy, a coffee training school with over thirty locations worldwide, where he currently serves as CEO.
- He has also created industry-leading blogs and authored books on café and restaurant management. For many years, he has been providing consultancy services in multiple countries, helping businesses optimize their operations and grow successfully.
- Gabriele is a Certified SCA AST Trainer and an IBC Authorized Trainer, bringing extensive expertise to every course he teaches.
Student says...
Dolma Sherpa
09:55 01 Feb 26
Elcio Morelli
09:59 20 Mar 25
I really liked the course. Extremely practical. Experienced instructor. Interesting environment to interact with other students and instructor. I recommend it!
Katerina Grecheniuk
19:56 15 Mar 25
Mili
18:57 25 Feb 25
If you are looking for kindness, quality and wisdom, this is the place for you. Espresso Academy does not disappoint, every minute of the classes is worth gold and I would recommend it to anyone who needs to learn about coffee, both basic and advanced.
I left there very happy.
I left there very happy.
Melanie H
12:57 17 Feb 25
I had some great days there learning about coffee, coffee preparation, coffe tasting and more. The instructors have excellent knowledge and were very kind and helpful in every situation. Easy to reach by tram. I would totally recommend it if you're interested in coffee.
Nina O'Connell
07:24 10 Feb 25
Excellent course for coffee professionals but also enjoyable for those like me who just drink coffee
Donatella Sanchez
07:52 31 Jan 25
It was an amazing experience to take the technician course at the espresso academy of Florence. The instructor was patient, made sure we were all on the same level of understanding and had the best clearest explanations. The staff as a whole is so nice and kind! So were my ‘classmates’. Thank you everyone!
Tj Fittis
16:40 09 Dec 24
We had a fantastic time with Robert learning about espresso machine repair and maintenance. Cannot recommend enough. Looking forward to taking other courses through espresso academy in the future.
Stefano Ambrogi
11:04 17 Nov 24
Well done course especially for people new to this industry
V Ivan
03:12 02 Nov 24
I attended it in November this year..just a fantastic experience..Roberto ,the lecturer, is an amazing guy ,delivering lessons in asuch easy manners.He also takes you for a lunch break to experience real Italian cuisine for little money.
Overall, I cam only recommend this course to anyone who wants to learn about coffee machines and have fun along the way.
Highly,highly, highly recommend.
Overall, I cam only recommend this course to anyone who wants to learn about coffee machines and have fun along the way.
Highly,highly, highly recommend.
Francesco Garbati Pegna
07:10 28 Oct 24
Basic barman course meets expectations
Sarah
16:14 19 Oct 24
It was a great experience with very nice teachers who spoke English very well. We received a warm welcome and learned a lot about coffee.
Ryan Levy
19:00 10 Jul 24
Traveled to Florence and thought it was a great area to learn more about espresso. The Espresso Academy class was fun, informative and the instructor was very knowledgeable. Would recommend!
Alberto Nuñez Gomez
14:46 14 Jun 24
Not only is it a great school full of great coffee enthusiasts and professionals, they also make you live a unique experience in a beautiful city. The combination between theory and practice is perfectly balanced for any level. I recommend it 100% to all those who have a passion for coffee and want to delve deeper into this world. Thank you!
Ollie de Savigny
19:56 17 Mar 24
I found Espresso Academy after doing some research into espresso machine maintenance courses; after reading the reviews, and not finding anything suitable based in the UK, I reached out to ask some questions about the course...
From the very first email, Cristina was so friendly, knowledgable and welcoming that she put my mind at rest and showed me that Espresso Academy know exactly what they are doing.
I booked my flights, my accommodation, and told the team I was coming for the course!
I could not recommend these guys enough - they are knowledgable, friendly and absolutely professional. I learned so much in such an engaging, interesting and thorough way that I have come home and been able to apply my knowledge immediately - starting my own small business in the UK.
The course leader - Robert - is so kind, welcoming and full of knwoledge - but most importantly he is an excellent teacher, delivering the information in an easy to understand way to a mix of abilities in the class.
I met some fantastic people and have made some friendships for life - and for even more joy, you get to stay in Florence when you're visiting for a course and what a beautiful city to stay in!
Thank you for such a wonderful experience, and I hope to come back and visit again in the future :)
From the very first email, Cristina was so friendly, knowledgable and welcoming that she put my mind at rest and showed me that Espresso Academy know exactly what they are doing.
I booked my flights, my accommodation, and told the team I was coming for the course!
I could not recommend these guys enough - they are knowledgable, friendly and absolutely professional. I learned so much in such an engaging, interesting and thorough way that I have come home and been able to apply my knowledge immediately - starting my own small business in the UK.
The course leader - Robert - is so kind, welcoming and full of knwoledge - but most importantly he is an excellent teacher, delivering the information in an easy to understand way to a mix of abilities in the class.
I met some fantastic people and have made some friendships for life - and for even more joy, you get to stay in Florence when you're visiting for a course and what a beautiful city to stay in!
Thank you for such a wonderful experience, and I hope to come back and visit again in the future :)
Stephen
20:19 17 Jan 24
Fantastic course on coffee machine maintenance, learned a lot in the short amount of time the course runs. Robert is a great teacher, easy going, explains things well and answers all questions. All other staff members we met during the course were also incredibly polite and welcoming. Well worth the travel.
Andrew Henley
13:04 14 Jan 24
The course at the academy was very good. very friendly team and professional teaching.
Daniel Aguado
21:00 13 Jan 24
I would like to thank the academy for providing a qualitative formation in a time where such things are difficult to find and sadly underrated.
I would also like to particularly commend Robert, our teacher, who has managed to show me in a very short amount of time a wealth of accessible and comprehensible information on a difficult subject. He is awesome, poised, didactic, knowledgeable, approachable and generally very pleasant to be around.
I would also like to particularly commend Robert, our teacher, who has managed to show me in a very short amount of time a wealth of accessible and comprehensible information on a difficult subject. He is awesome, poised, didactic, knowledgeable, approachable and generally very pleasant to be around.
Amit Biswas
16:33 03 Dec 23
It was fantastic 3 days of learning. It was one of the important learning experiences I had. Trainer was very professional, calm, respectful and friendly. If you are in coffee business, you must do one of their course depending on what you need. Highly recommend.
Ferdinando Ferrara
09:47 27 Nov 23
Excellent experience, recommended to all those who want to expand their knowledge of the world of coffee. I was followed by Professor Michele Cantarella at the Castorino roasting company and here I had the opportunity to see the roasting, to taste many types of coffee, to learn the basics of
Milk art.
Milk art.
Tobias Engel
12:53 02 Nov 23
If you want to learn everything about Coffee, the way how to do your own tasty Espresso, Latte Art this is the place to go. Enthusiatic trainers, very good mix of theory and practice. I wish the team of Espresso Academy all the best and a big thank you for the 2 day's of introduction of italian coffee philosophy 🙂
Maha Hamdan
09:42 28 Apr 23
I’ve been planning to follow my passion for coffee with a professional training course and I found what I was looking for at The Espresso Academy. From the start Cristiana was very helpful for planning and booking this course for me, responding promptly and making it easier for my needs. During the course Gabriele was doing his best for me to get the most of this course, he was very kind, helpful and attentive. He went above and beyond to give the best experience. It was obviously about the coffee and the passion of coffee rather than just another commercial training course. , I really enjoyed every moment and learned a lot. I also gained confidence in my knowledge and skills. Thank you Espresso Academy.
Sherly C
11:21 20 Feb 23
High quality classes offered by friendly, serious and very experienced teachers??? i loved it- i can only recommend!
Yuanshi Ni
09:51 17 Feb 23
Super recommended!!! Instructor was super nice, the content was engaging , I made my first espresso & cappuccino, it was an absolutely fun experience ?
Martyna Pakosz
19:20 11 Oct 22
An excellent experience, highly recommend to someone just getting into coffee. Very calm, patient and knowledgeable teachers with whom it was only pleasure to work with. :) 10/10
Pinja Eriksson
16:42 12 Dec 21
Took the two day advanced barista course and it exceeded my expectations. Great teachers, great content, and even though it was a short course we got plenty of time to practice actual coffee making without sparing milk. And a bonus is the opportunity to meet coffee students from all over the world, that most likely share similar goals to yours. Highly recommend for anyone getting into coffee business.
Arianna Bär
21:22 15 Feb 21
I've attended many courses at Espresso Academy Firenze and I loved it! The staff is incredibly friendly and the courses very nice structured. Theory and lots of practice and we could even visit the roastery! The whole place smells of coffee :) During the pandemic I've also attended a couple Online Courses which were great and the teacher answered all the questions. I totally recommend going there to learn about coffee and become friends with the most amazing teachers :) Hope to see you soon guys!!
Are you interested in this course?
The Coffee Shop Management online course includes:
- A ready-to-use HACCP manual template
- A business plan model, customizable with your own venue’s data
- All key data to calculate the break-even point
- A food cost evaluation model
- A recognized certificate, valid for licensing purposes
- A course manual and slides used during the training
- 6 hours of lessons
- 7 in-depth chapters
- Free one-on-one calls with the trainer
- Unlimited access – take the course anytime, anywhere, forever!
Do you need more infos?
Request a free Chapter, so you can better evaluate it! Send us an email with your request
The coffee shop management course program
Chapter o1 - The location analysis
No location is wrong, no concept is wrong, sometimes the mistake is to cross these two factors incorrectly. Let's find out how to evaluate the best location for our project. Attention, it is a step that takes time, but it can become your most dangerous mistake.
Chapter 02 - Business plan and Break Even Point
After the analysis of the location, it is time to do some math. We evaluate the possible incomes and the percentage incidence of the costs, up to obtaining a break even point, the reference point of our project.
Chapter 03 - Marketing: Creating a successful Coffee Shop
The task of those who do business is to understand which target they are aiming at, and what are the needs of this target, sometimes hidden and linked to psychology of it.
But at the end of the day, the secret is… Let's close ourselves in the laboratory, and let's invent something extraordinary!
Chapter 04 - Before the Opening…
Furnish the venue based on the type of target and offer, structure the right communication, think about what are the best machines and equipment for our venue ... all the things to think about before opening.
Chapter 05 - Daily management
Managing the customer, the communication, the staff, the suppliers, keeping food costs under control ... Let's see what are the thousand details of daily management.
Do you prefer the course in class?
Every month we hold this course in Italy (but in English) in Espresso Academy house, we wait for you for an unforgettable coffee experience!
No subscription
All the knowledge always available, forever! With Espresso Academy, you don't need to sign up for any monthly subscription like on many other online training sites. The course is yours, whenever you want, and forever!
Are you looking for a job?
We have a network of micro-roasters and specialty coffee shops. Contact us if you are looking for a job.
Why Espresso Academy?
- 1500+ students from all over the world at our Italian headquarters
- All courses, from basic to the most professional ones taught in English by certified trainers
- 30+ branches around the world
- #1 school in the world on Tripadvisor and Google
- The highest number of SCA, LAGS and IBC certified students
CHECK OUT OUR VIDEO
Do you want a complete training?
This course is also included in the "Barista" online course package which includes the online courses:
Coffee Shop Management Course
Coffee Brewing Course
Basic Barista Course
All three courses in one package, with unlimited viewing and a discount of 30% from 337 to 236€!
Coffee shop management online courses
Master the essentials of opening and managing a successful coffee shop with Espresso Academy’s Coffee Management Online Course. Specifically designed for aspiring coffee entrepreneurs, this course will equip you with all the knowledge and strategies needed to launch and operate a coffee business with confidence.
In just one day, you’ll gain the key insights required to turn your coffee shop vision into reality. Starting with location analysis, you’ll learn how to choose the ideal spot for your business by evaluating strengths, weaknesses, and market competition. You’ll dive into creating a solid business plan that covers financing options, cost management, and revenue projections, ensuring your coffee shop is set up for long-term success.
Beyond the numbers, we’ll explore how to craft a winning concept for your shop, whether it's a specialty coffee shop or an Italian-style café. You'll also learn marketing strategies to build a strong brand and attract loyal customers. From choosing the right equipment to designing a functional and inviting space, this course will guide you through the critical decisions before opening day.
Finally, you’ll gain practical knowledge on how to manage the daily operations of your coffee shop, including working with suppliers, maintaining product quality, and ensuring smooth customer interactions. Whether you’re planning to open your first shop or expand into a chain, this course will give you the tools to thrive in the coffee industry.
Student says...
Dolma Sherpa
09:55 01 Feb 26
Elcio Morelli
09:59 20 Mar 25
I really liked the course. Extremely practical. Experienced instructor. Interesting environment to interact with other students and instructor. I recommend it!
Katerina Grecheniuk
19:56 15 Mar 25
Mili
18:57 25 Feb 25
If you are looking for kindness, quality and wisdom, this is the place for you. Espresso Academy does not disappoint, every minute of the classes is worth gold and I would recommend it to anyone who needs to learn about coffee, both basic and advanced.
I left there very happy.
I left there very happy.
Melanie H
12:57 17 Feb 25
I had some great days there learning about coffee, coffee preparation, coffe tasting and more. The instructors have excellent knowledge and were very kind and helpful in every situation. Easy to reach by tram. I would totally recommend it if you're interested in coffee.
Nina O'Connell
07:24 10 Feb 25
Excellent course for coffee professionals but also enjoyable for those like me who just drink coffee
Donatella Sanchez
07:52 31 Jan 25
It was an amazing experience to take the technician course at the espresso academy of Florence. The instructor was patient, made sure we were all on the same level of understanding and had the best clearest explanations. The staff as a whole is so nice and kind! So were my ‘classmates’. Thank you everyone!
Tj Fittis
16:40 09 Dec 24
We had a fantastic time with Robert learning about espresso machine repair and maintenance. Cannot recommend enough. Looking forward to taking other courses through espresso academy in the future.
Stefano Ambrogi
11:04 17 Nov 24
Well done course especially for people new to this industry
V Ivan
03:12 02 Nov 24
I attended it in November this year..just a fantastic experience..Roberto ,the lecturer, is an amazing guy ,delivering lessons in asuch easy manners.He also takes you for a lunch break to experience real Italian cuisine for little money.
Overall, I cam only recommend this course to anyone who wants to learn about coffee machines and have fun along the way.
Highly,highly, highly recommend.
Overall, I cam only recommend this course to anyone who wants to learn about coffee machines and have fun along the way.
Highly,highly, highly recommend.
Francesco Garbati Pegna
07:10 28 Oct 24
Basic barman course meets expectations
Sarah
16:14 19 Oct 24
It was a great experience with very nice teachers who spoke English very well. We received a warm welcome and learned a lot about coffee.
Ryan Levy
19:00 10 Jul 24
Traveled to Florence and thought it was a great area to learn more about espresso. The Espresso Academy class was fun, informative and the instructor was very knowledgeable. Would recommend!
Alberto Nuñez Gomez
14:46 14 Jun 24
Not only is it a great school full of great coffee enthusiasts and professionals, they also make you live a unique experience in a beautiful city. The combination between theory and practice is perfectly balanced for any level. I recommend it 100% to all those who have a passion for coffee and want to delve deeper into this world. Thank you!
Ollie de Savigny
19:56 17 Mar 24
I found Espresso Academy after doing some research into espresso machine maintenance courses; after reading the reviews, and not finding anything suitable based in the UK, I reached out to ask some questions about the course...
From the very first email, Cristina was so friendly, knowledgable and welcoming that she put my mind at rest and showed me that Espresso Academy know exactly what they are doing.
I booked my flights, my accommodation, and told the team I was coming for the course!
I could not recommend these guys enough - they are knowledgable, friendly and absolutely professional. I learned so much in such an engaging, interesting and thorough way that I have come home and been able to apply my knowledge immediately - starting my own small business in the UK.
The course leader - Robert - is so kind, welcoming and full of knwoledge - but most importantly he is an excellent teacher, delivering the information in an easy to understand way to a mix of abilities in the class.
I met some fantastic people and have made some friendships for life - and for even more joy, you get to stay in Florence when you're visiting for a course and what a beautiful city to stay in!
Thank you for such a wonderful experience, and I hope to come back and visit again in the future :)
From the very first email, Cristina was so friendly, knowledgable and welcoming that she put my mind at rest and showed me that Espresso Academy know exactly what they are doing.
I booked my flights, my accommodation, and told the team I was coming for the course!
I could not recommend these guys enough - they are knowledgable, friendly and absolutely professional. I learned so much in such an engaging, interesting and thorough way that I have come home and been able to apply my knowledge immediately - starting my own small business in the UK.
The course leader - Robert - is so kind, welcoming and full of knwoledge - but most importantly he is an excellent teacher, delivering the information in an easy to understand way to a mix of abilities in the class.
I met some fantastic people and have made some friendships for life - and for even more joy, you get to stay in Florence when you're visiting for a course and what a beautiful city to stay in!
Thank you for such a wonderful experience, and I hope to come back and visit again in the future :)
Stephen
20:19 17 Jan 24
Fantastic course on coffee machine maintenance, learned a lot in the short amount of time the course runs. Robert is a great teacher, easy going, explains things well and answers all questions. All other staff members we met during the course were also incredibly polite and welcoming. Well worth the travel.
Andrew Henley
13:04 14 Jan 24
The course at the academy was very good. very friendly team and professional teaching.
Daniel Aguado
21:00 13 Jan 24
I would like to thank the academy for providing a qualitative formation in a time where such things are difficult to find and sadly underrated.
I would also like to particularly commend Robert, our teacher, who has managed to show me in a very short amount of time a wealth of accessible and comprehensible information on a difficult subject. He is awesome, poised, didactic, knowledgeable, approachable and generally very pleasant to be around.
I would also like to particularly commend Robert, our teacher, who has managed to show me in a very short amount of time a wealth of accessible and comprehensible information on a difficult subject. He is awesome, poised, didactic, knowledgeable, approachable and generally very pleasant to be around.
Amit Biswas
16:33 03 Dec 23
It was fantastic 3 days of learning. It was one of the important learning experiences I had. Trainer was very professional, calm, respectful and friendly. If you are in coffee business, you must do one of their course depending on what you need. Highly recommend.
Ferdinando Ferrara
09:47 27 Nov 23
Excellent experience, recommended to all those who want to expand their knowledge of the world of coffee. I was followed by Professor Michele Cantarella at the Castorino roasting company and here I had the opportunity to see the roasting, to taste many types of coffee, to learn the basics of
Milk art.
Milk art.
Tobias Engel
12:53 02 Nov 23
If you want to learn everything about Coffee, the way how to do your own tasty Espresso, Latte Art this is the place to go. Enthusiatic trainers, very good mix of theory and practice. I wish the team of Espresso Academy all the best and a big thank you for the 2 day's of introduction of italian coffee philosophy 🙂
Maha Hamdan
09:42 28 Apr 23
I’ve been planning to follow my passion for coffee with a professional training course and I found what I was looking for at The Espresso Academy. From the start Cristiana was very helpful for planning and booking this course for me, responding promptly and making it easier for my needs. During the course Gabriele was doing his best for me to get the most of this course, he was very kind, helpful and attentive. He went above and beyond to give the best experience. It was obviously about the coffee and the passion of coffee rather than just another commercial training course. , I really enjoyed every moment and learned a lot. I also gained confidence in my knowledge and skills. Thank you Espresso Academy.
Sherly C
11:21 20 Feb 23
High quality classes offered by friendly, serious and very experienced teachers??? i loved it- i can only recommend!
Yuanshi Ni
09:51 17 Feb 23
Super recommended!!! Instructor was super nice, the content was engaging , I made my first espresso & cappuccino, it was an absolutely fun experience ?
Martyna Pakosz
19:20 11 Oct 22
An excellent experience, highly recommend to someone just getting into coffee. Very calm, patient and knowledgeable teachers with whom it was only pleasure to work with. :) 10/10
Pinja Eriksson
16:42 12 Dec 21
Took the two day advanced barista course and it exceeded my expectations. Great teachers, great content, and even though it was a short course we got plenty of time to practice actual coffee making without sparing milk. And a bonus is the opportunity to meet coffee students from all over the world, that most likely share similar goals to yours. Highly recommend for anyone getting into coffee business.
Arianna Bär
21:22 15 Feb 21
I've attended many courses at Espresso Academy Firenze and I loved it! The staff is incredibly friendly and the courses very nice structured. Theory and lots of practice and we could even visit the roastery! The whole place smells of coffee :) During the pandemic I've also attended a couple Online Courses which were great and the teacher answered all the questions. I totally recommend going there to learn about coffee and become friends with the most amazing teachers :) Hope to see you soon guys!!
