Coffee Shop Management online Course

Directly from home, no needing journeys, bureaucracy and costs. Even in this way is possible to get important hints and ideas for a coffee shop startup project

Learn how to open, manage, and grow a successful coffee shop with expert guidance, all at your own pace!

Gabriele Cortopassi, founder of Espresso Academy, will guide you through the dynamic world of coffee business management.

With this course, you will learn:

  • How to analyze and choose the best location for your coffee shop.
  • How to build a strong business plan and calculate your break-even point.
  • How to finance your coffee shop, from investors to crowdfunding.
  • How to identify and manage costs, including food, beverages, employees, and overheads.
  • How to create a standout coffee shop concept, from specialty coffee to Italian café styles.
  • How to successfully market your coffee shop and build a strong brand.
  • How to choose the right equipment and design your shop layout for optimal workflow.
  • How to manage your coffee shop daily, including products, suppliers, and customer relations.

99€ 135€ Your course with Espresso Academy quality!

The Coffee Shop Management online course includes:

  • 6 hours of course
  • 5 long chapters
  • Watch it with no limits, when you want, how you want, forever!
  • IBC recognized certificate
  • Manual and slides used during the course
  • Free calls with the trainer to discuss your projects

Still doubts about an online course?
Request a free Chapter, so you can better evaluate it! Send us an email with your request

Is one of your loved ones a coffee enthusiast?

Gift them an Espresso Academy Online Course! 

You’ll make them happy, and they’ll probably talk about coffee even more (but thank you with lots of amazing brews)!
We’ll also send you a beautiful gift card, because a gift should look like on!

Are you interested in this course?

 
 

Why Espresso Academy?

  • 1500+ students from all over the world at our Italian headquarters
  • All courses, from basic to the most professional ones taught in English by certified trainers
  • 30+ branches around the world 
  • #1 school in the world on Tripadvisor and Google 
  • The highest number of SCA, LAGS and IBC certified students

Your trainer - Gabriele Cortopassi

  • Resident trainer at Espresso Academy, Gabriele is an AST SCA and authorized IBC trainer.
  • Expert in all coffee areas, from barista to latte art.
  • Consultant for international management projects and coffee companies

The coffee shop management course program

Chapter o1 - The location analysis
No location is wrong, no concept is wrong, sometimes the mistake is to cross these two factors incorrectly. Let's find out how to evaluate the best location for our project. Attention, it is a step that takes time, but it can become your most dangerous mistake.

Chapter 02 - Business plan and Break Even Point
After the analysis of the location, it is time to do some math. We evaluate the possible incomes and the percentage incidence of the costs, up to obtaining a break even point, the reference point of our project.

Chapter 03 - Marketing: Creating a successful Coffee Shop
The task of those who do business is to understand which target they are aiming at, and what are the needs of this target, sometimes hidden and linked to psychology of it.
But at the end of the day, the secret is… Let's close ourselves in the laboratory, and let's invent something extraordinary!

Chapter 04 - Before the Opening…
Furnish the venue based on the type of target and offer, structure the right communication, think about what are the best machines and equipment for our venue ... all the things to think about before opening.

Chapter 05 -  Daily management
Managing the customer, the communication, the staff, the suppliers, keeping food costs under control ... Let's see what are the thousand details of daily management.

Are you interested in the course?

 
 

CHECK OUT OUR VIDEO


Do you want a complete training?

This course is also included in the "Barista" online course package which includes the online courses: 

All three courses in one package, with unlimited viewing and a discount of 30% from 337 to 236€!

Coffee shop management online courses

Master the essentials of opening and managing a successful coffee shop with Espresso Academy’s Coffee Management Online Course. Specifically designed for aspiring coffee entrepreneurs, this course will equip you with all the knowledge and strategies needed to launch and operate a coffee business with confidence.

In just one day, you’ll gain the key insights required to turn your coffee shop vision into reality. Starting with location analysis, you’ll learn how to choose the ideal spot for your business by evaluating strengths, weaknesses, and market competition. You’ll dive into creating a solid business plan that covers financing options, cost management, and revenue projections, ensuring your coffee shop is set up for long-term success.

Beyond the numbers, we’ll explore how to craft a winning concept for your shop, whether it's a specialty coffee shop or an Italian-style café. You'll also learn marketing strategies to build a strong brand and attract loyal customers. From choosing the right equipment to designing a functional and inviting space, this course will guide you through the critical decisions before opening day.

Finally, you’ll gain practical knowledge on how to manage the daily operations of your coffee shop, including working with suppliers, maintaining product quality, and ensuring smooth customer interactions. Whether you’re planning to open your first shop or expand into a chain, this course will give you the tools to thrive in the coffee industry.

Student says...

Stefano AmbrogiStefano Ambrogi
11:04 17 Nov 24
Well done course especially for people new to this industry
V IvanV Ivan
03:12 02 Nov 24
I attended it in November this year..just a fantastic experience..Roberto ,the lecturer, is an amazing guy ,delivering lessons in asuch easy manners.He also takes you for a lunch break to experience real Italian cuisine for little money.Overall, I cam only recommend this course to anyone who wants to learn about coffee machines and have fun along the way.Highly,highly, highly recommend.
Basic barman course meets expectations
SarahSarah
16:14 19 Oct 24
It was a great experience with very nice teachers who spoke English very well. We received a warm welcome and learned a lot about coffee.
Ryan LevyRyan Levy
19:00 10 Jul 24
Traveled to Florence and thought it was a great area to learn more about espresso. The Espresso Academy class was fun, informative and the instructor was very knowledgeable. Would recommend!
Alberto Nuñez GomezAlberto Nuñez Gomez
14:46 14 Jun 24
Not only is it a great school full of great coffee enthusiasts and professionals, they also make you live a unique experience in a beautiful city. The combination between theory and practice is perfectly balanced for any level. I recommend it 100% to all those who have a passion for coffee and want to delve deeper into this world. Thank you!
Ollie de SavignyOllie de Savigny
19:56 17 Mar 24
I found Espresso Academy after doing some research into espresso machine maintenance courses; after reading the reviews, and not finding anything suitable based in the UK, I reached out to ask some questions about the course...From the very first email, Cristina was so friendly, knowledgable and welcoming that she put my mind at rest and showed me that Espresso Academy know exactly what they are doing.I booked my flights, my accommodation, and told the team I was coming for the course!I could not recommend these guys enough - they are knowledgable, friendly and absolutely professional. I learned so much in such an engaging, interesting and thorough way that I have come home and been able to apply my knowledge immediately - starting my own small business in the UK.The course leader - Robert - is so kind, welcoming and full of knwoledge - but most importantly he is an excellent teacher, delivering the information in an easy to understand way to a mix of abilities in the class.I met some fantastic people and have made some friendships for life - and for even more joy, you get to stay in Florence when you're visiting for a course and what a beautiful city to stay in!Thank you for such a wonderful experience, and I hope to come back and visit again in the future :)
StephenStephen
20:19 17 Jan 24
Fantastic course on coffee machine maintenance, learned a lot in the short amount of time the course runs. Robert is a great teacher, easy going, explains things well and answers all questions. All other staff members we met during the course were also incredibly polite and welcoming. Well worth the travel.
Andrew HenleyAndrew Henley
13:04 14 Jan 24
The course at the academy was very good. very friendly team and professional teaching.
Daniel AguadoDaniel Aguado
21:00 13 Jan 24
I would like to thank the academy for providing a qualitative formation in a time where such things are difficult to find and sadly underrated.I would also like to particularly commend Robert, our teacher, who has managed to show me in a very short amount of time a wealth of accessible and comprehensible information on a difficult subject. He is awesome, poised, didactic, knowledgeable, approachable and generally very pleasant to be around.
Amit BiswasAmit Biswas
16:33 03 Dec 23
It was fantastic 3 days of learning. It was one of the important learning experiences I had. Trainer was very professional, calm, respectful and friendly. If you are in coffee business, you must do one of their course depending on what you need. Highly recommend.
Ferdinando FerraraFerdinando Ferrara
09:47 27 Nov 23
Excellent experience, recommended to all those who want to expand their knowledge of the world of coffee. I was followed by Professor Michele Cantarella at the Castorino roasting company and here I had the opportunity to see the roasting, to taste many types of coffee, to learn the basics ofMilk art.
Tobias EngelTobias Engel
12:53 02 Nov 23
If you want to learn everything about Coffee, the way how to do your own tasty Espresso, Latte Art this is the place to go. Enthusiatic trainers, very good mix of theory and practice. I wish the team of Espresso Academy all the best and a big thank you for the 2 day's of introduction of italian coffee philosophy 🙂
Maha HamdanMaha Hamdan
09:42 28 Apr 23
I’ve been planning to follow my passion for coffee with a professional training course and I found what I was looking for at The Espresso Academy. From the start Cristiana was very helpful for planning and booking this course for me, responding promptly and making it easier for my needs. During the course Gabriele was doing his best for me to get the most of this course, he was very kind, helpful and attentive. He went above and beyond to give the best experience. It was obviously about the coffee and the passion of coffee rather than just another commercial training course. , I really enjoyed every moment and learned a lot. I also gained confidence in my knowledge and skills. Thank you Espresso Academy.
Sherly CSherly C
11:21 20 Feb 23
High quality classes offered by friendly, serious and very experienced teachers??? i loved it- i can only recommend!
Yuanshi NiYuanshi Ni
09:51 17 Feb 23
Super recommended!!! Instructor was super nice, the content was engaging , I made my first espresso & cappuccino, it was an absolutely fun experience ?
Martyna PakoszMartyna Pakosz
19:20 11 Oct 22
An excellent experience, highly recommend to someone just getting into coffee. Very calm, patient and knowledgeable teachers with whom it was only pleasure to work with. :) 10/10
Pinja ErikssonPinja Eriksson
16:42 12 Dec 21
Took the two day advanced barista course and it exceeded my expectations. Great teachers, great content, and even though it was a short course we got plenty of time to practice actual coffee making without sparing milk. And a bonus is the opportunity to meet coffee students from all over the world, that most likely share similar goals to yours. Highly recommend for anyone getting into coffee business.
Arianna BärArianna Bär
21:22 15 Feb 21
I've attended many courses at Espresso Academy Firenze and I loved it! The staff is incredibly friendly and the courses very nice structured. Theory and lots of practice and we could even visit the roastery! The whole place smells of coffee :) During the pandemic I've also attended a couple Online Courses which were great and the teacher answered all the questions. I totally recommend going there to learn about coffee and become friends with the most amazing teachers :) Hope to see you soon guys!!
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