Coffee Shop Management Course
For those looking for a complete course, which, step by step, follows the entire path to the opening of a coffee shop or chain, and who above all works to ensure that our project becomes a successful business! From the ideal location depending on the concept to the economic analysis, the definition of break even and food cost, the concept of target, the best machines and the layout of the service spaces. All supported by many history cases from all over the world.
Courses are held in English
Next dates
Jan 12th
Feb 14th
March 14th 2025
Where
In Florence - Italy
The course starts at 10 a.m. and finishes at 5.30 p.m. with a short lunch break
Costs
130€
The cost includes the handbooks, business plan models and slides used during the course.
Have you not the time for a coffee vacation in Italy?
With our online courses and video courses with SCA certification exam you will grow your your coffee skills and knowledge without leaving your home!
Are you interested in this course?
One Journey, One Vacation In Italy
The dates of the Espresso Academy courses are always set in such a way as to allow you to take part in several courses, one day after another, to give the maximum value to your trip, and your Italian vacation.
Find out below the dates coordinated on our calendar
Program of the course
The course Is a very very busy session, from 10am to 5.30pm (Italian time) with the following program structured in 5 sections.
SECTION 1. THE LOCATION ANALYSIS
1.1 The entrepreneur and his idea
1.2 The location: no any location is wrong, but target and products put in can be wrong...
1.3 Which is the right concept for us? Cafè, Italian, starbucks style, specialty and...
1.4 Evaluate the strengths and weaknesses of a location
1.5 Competitors and other elements to evaluate the location
SECTION 2 BUSINESS PLAN AND BREAK EVEN POINT
2.1 The business plan: a tool for us and for the stakeholders
2.2 Coffee shop financing: football players and Crowd...
2.3 Calculate the taking of a coffee shop
2.4 Evaluate the various categories of costs: food and beverages costs, employees, fixed costs
2.5 The break even point
2.6 Thinking about a coffee shops chain?
SECTION 3. MARKETING: CREATING A SUCCESSFUL COFFEE SHOP
3.1 Marketing and products, get the best coffees and prepare them at the best… but what exactly “best” means?..
3.2 … the perception of the clients and the communication
3.3 The new trends around the world
3.4 Venues that have become legend!
SECTION 4. BEFORE THE OPENING...
4.1 Buying an existing shop? What to check
4.2 Opening a new venue: the bureaucracy in different countries
4.3 Equipments, machines and tools: how to choose them
4.4 Furnish the room. A choice that starts from the idea
4.7 the ergonomy of the coffee shops
4.8 costs of furnishing a coffee shop around the world..
4.9 A grand opening? And then?
SECTION 5. DAILY MANAGEMENT
5.1 the very first delicate days...
5.2 Daily management of products, suppliers and clients
5.3 Quality and standards managing several shops
5.4 never, never stops!
Cost
Certificate
A real coffee journey? The coffee week!
This course is part of the “One week coffee route” A week, a coffee course per day, from Roasting to Barista skills. You can take part to all the courses or just to the courses of your interest.
Your training in Espresso Academy Italy
Your training in Espresso Academy Italy is not just a course, but a real coffee experience. During your journey you can work with our team in roasting and tasting. Also, you can visit (for free) famous coffee companies as La Marzocco, Eureka or Elektra! We can support your coffee tour in Italy with VISA invitations and bureaucratic issues, and we have a huge list of accommodations offering us discount!
All the steps for a successful business in our coffee shop management course
Coffee business is not just booming, it is also segmenting. If our aim is to open a coffee shop or a chain of, one of the first decision you must take is decide the concept, the kind of shop you want to create: from the classic cafè to the specialty coffee shop and artisanal shop. Just once decided the target is possible to define the target and then the location.
This is the first part of the coffee shop startup course, just the first part, because then, once found the location, we must work on the financial analysis, the food cost, the break even and then the business plan. Only after these steps we will have all the data to decide the right sidewalk, for the right target, for the right products.
During the course we will examine the other steps of a coffee shop startup course: the construction of a menu, the new trends, the lay out and the forniture, the equipments, the espresso machines and the other tools.
Then the management of products, employees and clients, mainly in the very first, fundamental days…. All avoiding dangerous mistakes and learning from the best (and worst) history cases....
Espresso Academy Trainers
Gabriele Cortopassi
Our Students say…
Had an amazing two days here going all the way from the roasting room, blends and the theory, but most importantly a lot of practice at making good espressos and cappuccinos with assistance from the instructors, through to the SCA exams. Very friendly and helpful instructors and I can highly recommend the Espresso Academy! A great experience and great knowledge gained. Thank you to all at Espresso Academy and Mokaflor, I highly recommend you all!
I am about to start my own cafe business and after extensive research, I zeroed in on Espresso Academy to learn the basics of coffee. Their staff was super helpful in recommending places to stay at during my stay in Florence. My teacher Ilarra is full of energy and very knowledgeable. I did the one day course on brewing and wish I had the time to do the whole 5 day course. I flew in from Cambodia to Florence just for this and it was worth the money spent. Strongly recommended.
Beyond my expectation, you can learn all about coffee from roasting to brewing here. If you are visiting Italy, vdon’t missed to come and experience about coffee here. Firenze is one of a beautiful city too.
